Title: The Firm – The Firm
Year/Genre/Sub-Genre/City: 1985, Rock, Hard Rock, London, England
Condition: New

Cultural Facts:

Media Narrative: They picked the plain name “The Firm” to dodge the “supergroup” circus—Page and Rodgers wanted the project to feel like a band, not an event.
Scene Ecology: The lineup was a cross-network splice: Zeppelin’s post-era orbit (Page) colliding with Bad Company’s world (Rodgers) in mid-’80s UK rock industry lanes.
Band Drama: It was built as a clean slate after heavy legacy baggage—new faces (Tony Franklin, Chris Slade) and a new banner to reset expectations.