{"product_id":"das-efx-dead-serious","title":"Das EFX - Dead Serious","description":"\u003cp\u003e\u003cstrong\u003e@POWERPLANTRECORDS | PowerPlantRecords.com | Leave a positive Google review!\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e Das EFX - Dead Serious\u003cbr\u003e\u003cstrong\u003eYear\/Genre\/Sub-Genre\/City:\u003c\/strong\u003e 1992, Hip-Hop, East Coast Hip-Hop and Hardcore Hip-Hop, Petersburg, Virginia 9\/26\u003cbr\u003e\u003cstrong\u003eMatrix #:\u003c\/strong\u003e SOR-1011-1\u003cbr\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e VG+ (LM) | Members: Das EFX (N\/A)\u003cbr\u003e\u003cstrong\u003eCultural Facts:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDiscovery Story:\u003c\/strong\u003e Dray and Skoob met while attending Virginia State University and were discovered by EPMD after performing in a campus talent show, leading to a deal with EPMD’s management and production circle.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eVocal Style:\u003c\/strong\u003e Dead Serious introduced Das EFX’s famous rapid-fire “-iggedy” rhyme style, filling verses with fractured words, pop-culture references, and cartoon-like vocal sounds that were quickly imitated throughout early-1990s hip-hop.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCareer Turning:\u003c\/strong\u003e “They Want EFX” and “Mic Checka” made the duo breakout stars almost immediately, while Dead Serious went platinum and helped define the grimier East Coast sound that was emerging just before the mid-1990s hardcore rap boom.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Power Plant Records","offers":[{"title":"Default Title","offer_id":48318045028539,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/power-plant-records.myshopify.com\/products\/das-efx-dead-serious","provider":"Power Plant Records","version":"1.0","type":"link"}